about the project

Wackyverse was created for kids who don’t fit into a box—and don’t want to. Built on the idea that imagination fuels confidence, the brand challenges the overly polished, one-size-fits-all world of children’s fashion with something bolder, cooler, and more expressive.

I led the creative direction and development for the website, shaping how the brand comes to life online. From visual storytelling to user flow, paired with strategic SEO and product copy across core collections.

The result is a Shopify experience that feels playful yet elevated, immersive yet intuitive. Built to grow with the brand while making a strong first impression.

Services

Shopify Development
Creative Direction
Website Strategy + Design
Brand Voice
SEO + Product Copy
for Core Collections