As the Creative Director of the NuMe display at ULTA, my goal was to transform the ordinary shopping experience for hair tools. I wanted to mix functionality with aesthetics, creating a dynamic and engaging showcase that highlighted the prowess of NuMe Hair tools. My team and I curated an immersive journey that resonated with customers, turning each visit to ULTA into an exploration of hairstyle possibilities, setting the stage for elevated brand engagement and product discovery.

CREATIVE DIRECTOR

ULTA In-Store
Display

Creative Direction
Photo Direction
wardrobe & set styling
copywriting
Visual Content Development